Citibank Berhad is a licensed commercial bank operating in Malaysia with its head office at Jalan Ampang, Kuala Lumpur. Citibank Berhad operates as a subsidiary of Citigroup Holding (Singapore) Private Limited. Starting its banking operations in Malaysia in 1959, Citibank Berhad was established locally in 1994.
Video Citibank (Malaysia)
Introduction
Today, Citibank Berhad has 11 branches spread in Kuala Lumpur, Selangor, Penang, Kuantan, Malacca and Johor. It also provides customers access to cash and banking services through 11,000 MEPS (Malaysian Electronic Payment System) ATMs covering 2,000 national locations.
Citibank Berhad (Citi) is a universal bank offering a variety of banking and financial services including retail banking, institutional banking, and investment products and services. It also provides overseas financial services from its office in Labuan, Malaysia. Citi is the only foreign bank rated AAA by Rating Agency Malaysia for 15 consecutive years.
Citi's operations in Malaysia are organized into the following business groups:
? Institutional Client Group ? Consumer Banking ? Card
? Wealth Management
Citi is a market leader in credit cards that holds the largest market share in sales volume (usage) and accounts receivable, and a dominant part in wealth management. In addition, Citi is the top foreign bank for Corporate FX, Cross-border Cash Management, e-Payment and institutional investor transactions. Citi is also the number one custodian bank for foreign broker inflows.
Maps Citibank (Malaysia)
Malaysia - Citi Global Business Hub
Citibank has established strategic excellence centers providing centralized operations in Kuala Lumpur, Penang and Johor Bahru through Citigroup (M) Sdn Bhd (CTSM, formerly known as Citigroup Trade Services Malaysia), which was established in November 1994. Through CTSM, Citi the first bank in Asia to choose Malaysia as the location for BPO (Business Process Outsourcing) financial services utilizing the availability of large, skilled, multi-lingual employment in Malaysia.
The Penang Hub is the largest Citi global trade processing center and offers operations to support Citi's trade, cash management and commercial card business covering more than 100 countries with an appropriate network of 3,300 banks and Asian, European, US, African and Middle Eastern services.
The Center of Kuala Lumpur also handles activities across operations and technologies including monitoring of Anti Money Laundering transactions to identify and prevent possible money laundering activities; Securities & amp; Fund Services, Fraud Centers and Authorization Authorities and Global System Ownership Privileges.
Malaysia is also Citi's regional trade processing center and serves more than 25 countries from the region and from as far away as South Africa, Finland and America.
Personal Banking
Citi Personal Banking refers to Citi's range of Citi retail and transactional products and services. These include various current accounts, savings products, time deposits, foreign currency products and services, fund transfer services, debit cards and ATM cards, credit cards, loan products, investment products and services, insurance products and sharia banking products.
City Priority
Priority City banking services are available to customers with an aggregate account balance of RM100,000 and more. Priority banking customers have access to:
? A dedicated Relationship Manager
? Special rates and savings rates and investment
? The wealth planning tool, i-Wealth Goal Planner
Citigold
Citigold represents Citibank Malaysia product offerings for customers with high net worth with "investable assets" of RM350,000 or more. Assets that can be invested represent money invested in deposits, investments and/or insurance with Citibank.
Citigold customers enjoy far greater benefits and privileges than those available to normal banking customers. These may include: free Citibank credit cards, exclusive seminars, Citigold market updates, special relationship managers/teams, preferential tariffs on products and services, Citigold's status brings to 36 countries, access to various investment options including funds, currency, gold, insurance products, and market related investments from around the world, etc.
History
1959 - 2009
July 1959 - First National City Bank, like Citibank previously known, opened its first Malaysian branch on Jalan Medan Pasar, Kuala Lumpur with 17 employees.
1965 - Two branches are added, one at Jalan Ampang in Kuala Lumpur and the other at Light Street in Penang.
1982 - The Global Consumer Banking service launches
1986 - Citibank introduced Citigold, Malaysia's first priority banking service for customers with a minimum portfolio of RM200,000.
1987 - CitiPhone Banking service is available. Citibank created another industry first by introducing CitiPhone, a 24-hour telephone call seven days a week. With this service, customers can contact the Bank anytime to do their banking.
1989 - Citibank credit card first issued.
1993 - Citibank is the first bank in Malaysia to launch touch screens and ATM "dip-card"
Citicorp Trade Services (Malaysia) Sdn Bhd, a regional trade document processing center using open computer imaging technology.
1994 - Citibank Berhad locally founded on April 22 making it the first American Bank to do so. Offshore offshore banking unit opened at Labuan International Offshore Financial Center.
1995 - CitiBusiness for small and medium enterprises is launched.
1996 - Citibank launched CitiService, the first bank to introduce a centralized corporate services center.
1999 - Evergreen Reward Points were introduced for credit card holders.
2000 - Citibank launched the First Blue Credit Card for the youth market.
Citibank Johor Branch opened - Located at Citi Plaza, Citibank Johor Bahru opens its doors for customers.
2001 - Internet banking services launched.
Consumer and Corporate banking operations were conducted under one roof at the new headquarters, Citibank Tower on June 11, 2001.
Citibank was the first foreign bank to launch CitiDirect for the company, and then for Securities in 2006.
2002 - Citibank was the first bank to introduce Cash Deposit Engine.
Citibank introduced the first one hour card replacement service.
2004 - The first cashback credit card and the Citibank Clear Visa Mini card were introduced.
2005 - Citibank is the first Foreign Bank to offer GIRO Payouts at local bank branches.
Citibank was the first bank to introduce multi-bank CitiConnect Internet Payments through the Financial Payment Exchange.
Citibank is the first custodian bank to provide clearing and settlement services to `foreign stock brokers.
2006 - After 47 years, following the revocation of restrictions on foreign banks, Citibank opened four other branches throughout Malaysia - Bukit Tengah (Penang), Damansara Perdana (Petaling Jaya), Klang and Puchong (Selangor) take the number of seven branches.
Citibank started Islamic banking through the window and launched its first Islamic banking product, Murabaha Deposit-i with Kuwait Finance House Malaysia Berhad as the first foreign currency Murutaat inter-bank counter party. This milestone marks Citigroup as one of the pioneers in the field of Murabaha Commodities, which has been one of the earliest institutions to offer products in Persian Gulf countries.
Citigroup launched Citigroup Dow Jones Sukuk Index, the first of its kind to measure the performance of global Shariah bonds (Sukuk).
2007 - Citibank introduces fuel cards, Citibank Shell Credit Card and travel/air miles cards, AirAsia Citibank Credit Cards.
Citi launched its first global payments service using mobile phones for Malaysia - DigiRemit.
Malaysia became the 23rd government bond market and one of two other Asian countries outside Japan to enter the Citigroup World Government Bond Index.
2008 - Citibank partnered with Giant to launch Citibank Giant Credit Card.
Citigold Global Banking, a wealth management service for clients with cross-border needs being launched.
Citibank introduces Citibank Debit & amp; ATM card.
Citi launched the first 1-hour card issuance service in Malaysia. The one-hour card center is located at Citibank Tower, Jalan Ampang Kuala Lumpur.
Citibank Berhad is a Principal Adviser and Sole Lead Arranger for Telekom Malaysia Berhad's sale and purchase transactions involving the issuance of RM1.0 billion of Sharia Asset Supported by Sukuk Ijarah by ABS Berhad Tower (MAB).
E-Service CitiConnectSM EPF Contribution and EPF Smart Kiosk launched. Citibank became the country's first foreign bank to provide EPF CitiConnect EPF and EPF Smart Kiosk EPF services for each of its corporate and retail customers. CitiConnectSM, a web-supported financial services platform developed by Citi Global Transaction Services to enable Citibank corporate clients to send and pay their employees EPF contributions. At the same time, Smart Kiosks are established in Citibank branches in Kuala Lumpur, Penang and Johor Bahru, to enable Citibank customers to check their EPF accounts when conducting banking transactions.
2010 and since
2010 - Citibank launched the industry's first mobile banking platform.
20 Apr 2010 - Citibank Opens Four New Bank Branches in Taipan USJ, Cheras, Melaka and Kuantan, following the authorization granted by Bank Negara Malaysia in 2009, expanding its branch network to eleven of seven.
Sept 23, 2010 - Citigroup Global Markets Malaysia Sdn Bhd, stock arm of Citigroup started an equity brokerage operation at Bursa Malaysia.
2011 - Citibank Berhad gains access to a local ATM network (MEP) utilizing 10,000 ATMs covering 2,000 locations nationwide.
Citibank Berhad opened Malaysia's first Smart Banking Branch which is also the largest in the Asia Pacific region.
Citi acts as a joint book runner for Wakala Global Sukuk issued by the Government of Malaysia with a total size of US $ 2 billion (in two separate sections).
2012 - Inaugurated a 10-minute approval service based on credit bureau requirements that give customers instant results from their credit worthiness to longer-term market practices of 3-5 days.
Launched Rethink Banking proposition for the growing affluent segment.
Launches AirAsia-Citibank Platinum and Gold credit cards.
2013 - Launched Citibank Express, a Smart Banking engine equipped with online banking connections, video conferencing and bio-metric capabilities for customer identity authentication.
Launched second place CTSM in One Precinct, Penang, the largest Citigroup Trading & ampli... Cash processing center for Transaction services business.
Citi acts as the sole international financial advisor to KLCCP in the creation of Stapled Securities.
2013 - Jan 15 - With the launch of the Citibank Rewards Platinum Card, Citi became the first international bank in Malaysia to pioneer cards that allow customers to customize their rewards and benefits programs.
Mar 04 - Citibank Berhad launches the Prestige Citi Card, Citi's first global credit card that brings global privilege to prosperous Malaysians.
May 29 - Citbank Berhad forms an alliance with American Express with the launch of the American ExpressÃ,® PremierMiles Citi Card which will also be accepted on the global merchant network of American Express.
Awards & amp; Awards
The only foreign bank rated AAA by Rating Agency Malaysia for 15 years in a row.
Awarded Best Consumer Global Finance Internet Bank in 2004, 2005, 2007, and 2008 in recognition of "innovative, customer centric, and breakthrough achievements".
1999 - "Best Foreign Bank in Malaysia", Euromoney Awards for Excellence
"Best Foreign Commercial Bank in Malaysia", Asian Financial Achievement Award
2000 - "Best Foreign Bank in Malaysia", Euromoney Award for Excellence
"Best Foreign Commercial Bank in Malaysia", Asian Financial Achievement Award
2001 - Citibank vice president Noorazman Abdul Aziz appointed the new Director General of the new Labuan Offshore Financial Services Association (LOFSA, regulatory authority for Labuan Offshore Finance Center)
2002 - "Best Debt House in Malaysia", Euromoney Awards of Excellence
2003 - "Best Foreign Bank in Malaysia", Asian Financial Achievement Award 2003
"Top Rated dan Pole Position Emerging Markets Agen Bank Survey 2003", Global Custodian
2005 - Trading Services Citicorp (Malaysia) Sdn Bhd wins the Prime Minister's Quality Award.
2008 - Malaysia Citigroup Transaction Service wins the 2008 Asia Pacific International Quality Award.
2011 - Reader's Digest - Trademarks Trusted Trademark Awards (Cards)
Asia Money FX Poll - Best for Overall FX Service
2011 Islamic Financial News Award
- Malaysia Agreement of the Year - Global Sukuk Ward
- Sovereign Deal of The Year - Wakad Global Sukuk
2012 - Brand Trademarked Readers - Financial category (banking products and services)
Contact Center Association of Malaysia - Corporate Awards
- Best People Contact Center - Gold Award
- Individual Award Best Contact Center Professional (Aria Putera Kamal) - Gold Award
Global Finance Best Internet Bank - The Best Corporate/Institutional Internet Bank
Trade Finance Awards for Excellence - Best International Trade Bank
CIMB Principal Top AUM Builder for Fixed Income
Operation
Branch Network
In 2014, Citibank has 11 operational branches in Malaysia (excluding offshore Labuan bank facilities) including Smart Banking facility at Citibank Tower. Customers can trade in these branches from Monday to Friday, between 9:30 am and 4 pm.
Smart Banking Facility at Level 1, Citibank Tower is open from 09.30 - 20.00 from Monday to Friday and from 9.30 am to 3.00 pm on Saturdays while Citigold Center at Level 3, Citibank Tower is open from 9.30 am to 5 pm. All branches are closed on Saturdays, Sundays and Public Holidays.
MEPS ATM Network
Having been the first foreign bank in Malaysia, in 2005, to gain access to the Malaysian Electronic Payment System (MEPS) of Interbank GIRO, Citibank Berhad signed an agreement in December 2010 with the Malaysian Electronic Payment System Sdn Bhd which allowed its customers to access national MEPS ATMs.
In 2014, Citibank Debit, ATM and credit card holders can use their cards at more than 11,000 ATMs with MEPS in Malaysia covering 2,000 locations nationwide, in addition to more than 1.2 million Citi and Visa Plus ATMs in more than 100 countries. Currently, 201 financial institutions, including Citi, are part of the MEPS network. All MEPS ATMs have MEPS logos displayed on the ATM.
Services are currently available at all ATMs with MEPS including cash withdrawals and balance inquiries. Transfer of funds between banks and credit cards/Credit Ready/loan payments (via interbank funds transfer) can only be done if each bank offers services through ATM network with MEPS.
Banking Out of Hours Banking
To make banking services available beyond regular banking hours, Citi has enabled banks through the following additional channels:
Phone Banking
Citibank Berhad's phone banking service, CitiPhone, is available 24 hours a day. The CitiPhone service can be accessed by Phone PIN. Phone Banking services are available in English, Bahasa and Mandarin.
Customers may choose to perform various banking transactions either through the Interactive voice response system (IVR) "self service" or by talking to CitiPhone officers. Transactions that can be done include account information, credit limit requests, funds transfer, prize redemption, making Phone PIN, E-statement registration, SMS notifications, apps, product information requests and reporting lost or stolen cards.
CitiPhone can be contacted through the following numbers: 03-2383 0000 (KL), 04-296 0000 (Penang), 07-268 0000 (Johor Bahru), 09-509 0000 (Kuantan), 06-852 0000 (Melaka), or 1800-82-1010 (Sabah & Sarawak).
Online & amp; Mobile Banking
Citi provides secure websites to conduct online banking transactions. In addition, online banking services can also be accessed via mobile devices. Citi provides mobile banking services through the following:
App Banking - The Citi Mobile app for Apple or Android can be downloaded and used for various banking transactions. This app can be downloaded from Citibank website using QR Code Scanner or via iTunes App Store (for iPhone) or via Android App Market (for Android smartphone).
Mobile Internet Banking - Banking can also be done from mobile banking website using mobile internet browser.
SMS Banking - SMS can be sent to pay bills, top-up prepaid cell phones and to request credit card balance, payment and due date.
Citi Alerts
The Citi Alerts facility provides free transactional SMS alerts and email. Signing up for Citi Alerts requires signing in to Citibank Online - either through the desktop or via mobile.
References
External links
- Citibank Malaysia Main Page
- Corporate Review of Citibank Berhad, bloomberg.com
Source of the article : Wikipedia
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